What Are Keywords?
Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to your page, you need to know which keywords people are using to find similar websites, and optimize your website for these keywords. If a key search phrase is not in at least one of your pages,
the search engine will not rank your page highly for that phrase, therefore you are missing out on all the potential traffic the search phrase generates.
The key to success on the Net for the small business owner is to master an in-demand niche. With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your Web site.
And “visitors” equals “traffic”… the lifeblood of any business.
In the offline world, traffic is relatively easy to achieve – it’s all about “location, location, location.”
For example, an attractive, nicely merchandised store in a mall or on a busy shopping street usually means instant traffic — and sales, of course!
However, in the online world, no one just happens to walk past, see your product or service and enter. Surfers on the Net are not looking for you or your business. People search for information, for solutions. After all, if they knew you existed, they would
not be searching. They would already be customers.
Online, you must generate your own traffic to be successful. Your primary task — well before you make your first sale or contract to a customer (often well before that person is even aware that s/he is shopping!) — is to provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like.
SRB Super Keyword Report: This package identifies the appropriate keywords and keyword phrases to include a combination of market descriptions and industry specific terms that your IDEAL customer is searching for on line! It takes more than just a website to get noticed, you must have keywords that are relevant to what your IDEAL customer’s are craving. You also want to have keywords that have “buying intent”, not just common words that everyone uses. Keywords must drive traffic and not so competitive that you stay buried on page 7 of Google! Knowing how to find the least competitive keywords that will produce the right results takes skill mixed with a little bit of creative thinking. We invest several hours into finding the list of BEST keyword suggestions to find how your IDEAL customers are searching for your solutions on line.