Your online authority is something to carefully consider. It can help you cultivate positive relationships with current and future patients as well as share the message of health and wellness and the care you provide. Stephanie’s presentations are designed so the attendees walk away with an outcome. Not only theory and strategies but with workshops like the Social Media Laptop Workshops and classes focused on creating social media content or the Blog workshop, participants work in groups and on their laptops so they leave prepared. They learn through real time applications and leave empowered and inspired and in most cases already implementing the strategies taught in class. They are able to learn in an environment with a trusted and experienced teacher who shares the exact same strategies and applications daily at SRB Solutions. These strategies have helped hundreds of healthcare practitioners just like you grow their practice.
Stephanie Beck, Owner of SRB Solutions, is an Educator and Advocate for the online marketing success of health and wellness practitioners for over a decade. Stephanie has served as a published columnist since 2003 and is a THREE time #1 Amazon Best Selling author of Social Trigger Points, Business Trendsetters Volume 2 and Social MisAlignments. Featured in over 230 national media publications, Stephanie is renowned for creating social synergy specifically for health and wellness practices.
Below are a list of titles descriptions and objectives to consider for your next event. To have Stephanie speak at your next event, contact us directly we look forward to connecting with you soon! SRB Solutions Contact Stephanie’s complete bio
Social MisAlignments
(Can be modified for 1 – 2 hr presentation)
Class Description: Do you need a social media policy? When is it okay to use a testimonial on social media? Can someone else manage my social media without risk? What are the pitfalls or common mistakes almost everyone makes on social media and how to avoid them? You will learn the good, the bad and the successful ways to ethically and legally manage social media strategy.
Learning objectives:
- Utilize the legal and ethical ways to promote your practice on social media
- Identify the potential pitfalls and risks to your practice involved with having others manage your social media and what steps to apply to avoid them
- Construct general examples of acceptable social updates to illustrate for staff to use to communicate on social platforms
What are the Social Risks for Your Practice and How to Avoid Them
(40- 60 minute Presentation)
Class Description: What CAN and CANNOT be done in practice is influenced by many factors. Do you need a social media policy? Can someone else manage my social media without risk? What are the pitfalls or common mistakes almost everyone makes on social media and how to avoid them? You discover the good, the bad and the successful ways to ethically and legally manage your social media strategy.
Learning objectives:
- Utilize the legal and ethical ways to promote your practice on social media
- Identify the potential pitfalls and risks to your practice involved with having others manage your social media and what steps to apply to avoid them
- Effectively utilize social media policy for your practice
How to Create Social Media Content that Builds Followers Daily
(Can be modified for 1 – 2 hr presentation)
Class Description: Why does certain content get better response than others? Why isn’t my social media working for me? How can social media work with the rest of my marketing? This session will provide 3 proven strategies and action steps to create exciting content that keeps your followers engaged and how to turn your social media content into a list building machine. At the end of the session participants work in small groups and apply techniques to create social content.
Learning Objectives:
- Identify the differences between informational and promotional content
- Apply Simple Social Media Math to create balanced content
- Demonstrate knowledge by working within small groups to create 4 social post based on techniques learned during class
Social Media Part 1: Practice Express
How to Plan Your Social Success
(Can be modified: 40min-60 hour class)
Class description: A scattered social plan is stressful and a huge time waster. Many practitioners waste countless hours and don’t know where to begin. What are the realistic goals for social media? What are your topics of social media posts? How are going to socially boost your overall marketing? Discover how to optimize your mission statements, what are effective keywords and hashtags and how to create a social agenda that saves time and is easy to implement. One hour spent planning your success now, means less time it will cost you later and the sooner you will be on the fast track to success. Ms. Beck has helped many practitioners and office staffs achieve social success. Get ready to take these tools and implement them in your practice Monday morning
Learning Objectives:
- Compose specific, measurable, attainable, realistic and time-bound goals for their marketing objectives
- Formulate a social media agenda that integrates with their annual marketing plan.
Social Media Part 2: The Facebook and Twitter
Laptop Workshop
(Need 1- 1.5 hour Social Media Part 1 is a pre-requisite )
BRING YOUR LAPTOP and be ready to optimize your Facebook and Twitter page for your practice or organization while you are in class! You will be making changes to your pages during the workshop so that you leave empowered, confident and have a clear understanding of how these pages can promote healthy growth in your practice. Please note: laptops are required to be able to make changes, iPads and Smart phones do not have access to update with keywords, hashtags and other specific items that we will be doing in class so be sure to bring your laptops.
Learning Objective:
- Apply the techniques learned in Social Media Part 1 to optimize the Facebook and Twitter business accounts
The Social Ethics of Sharing
(Can be modified to a 20- 40 min) Presentation
Class description: What can and cannot be done in practice is influenced by many factors including the legislative act, scope of practice, business and professional code and health regulations. During this presentation you will discover the basics of a social media policy, how it can protect your practice, what the purpose is and how to best use it. Also you will learn how to appropriately share content and client education within copyright guidelines.
Learning Objectives:
- Effectively utilize social media policy for your practice
- Identify the proper ways to share content on social media
Create a Social Media Content Strategy that Builds Followers Weekly
and can be implemented for less than 4 hours a week!
(3 hour Presentation)
Class Description: Why does certain content get better response than others? Why isn’t my social media working for my practice? How can social media work with the rest of my marketing so I am seeing results? What is an easy effective way to organize my efforts on social media so I am NOT spending hours? Social Media is not an end-all-be-all to your marketing; it is a very effective tool to help build your practice when done right. Good news is it doesn’t mean investing 100’s of hours! In fact, during this session we will help you organize a strong strategy and plan so that when you leave. If you implement what we design during this session, you or your staff should be able to manage your social media for 1-3 hours a week! This interactive workshop is to help craft an action plan so that you or your staff leaves confident, empowered and has detailed objectives! This includes a map of how to implement your social media strategy with you other marketing efforts for your practice to produce results. This is the same outline and plan we use daily and have helped 100’s of healthcare practitioners just like you in the last 5 years and is now available to you!
Learning Objectives:
- Identify the differences between informational and promotional content
- Apply Simple Social Media Math to create balanced content
- Compose specific, measurable, attainable, realistic and time-bound goals for your marketing objectives
- Formulate a social media content agenda that integrates with your overall marketing efforts.
- Demonstrate knowledge by working within small groups to create 4 social post based on techniques learned during class
- Cultivate a list of acceptable, reliable information sources
How to Avoid Social MisAlignments
with Your Social and Blog Content
(20-30 minute presentation)
Class Description: When it comes to online marketing, most people are overlooking their number-one biggest asset; their blog. If you don’t provide exactly the types of things your followers want to see and how they might want to see it, your content isn’t going to perform as well as it would if it had a strategy behind it. Let’s dig in to the steps it takes to create great blog and how you can be the most efficient and effective with your time.
Learning objectives
- How to create Blog topics in 60seconds and get them and get them written in 15-20 minutes
- How to organize your social media weekly content in less than 1 hour a week.
Class handouts are available for each of the presentations.