How to Optimize your Website Images for Pinterest

SRB Solutions

How to Optimize your Website Images for PinterstPinterest is one of the fastest growing social media platforms with over 21 million unique visitors. Primarily 82% are female users, mostly ages 35 and older, with some college education or higher, and have an average annual income of $50-$99K. If I have described at least 1 of your ideal patient’s demographic, then optimizing your website images for Pinterest would interest you.

First, you will want to make sure your most popular website pages have images on them. This would most likely be your home page, about page, product or services pages and your blog pages.

Next, the images need to be no smaller than 110 x 100 pixels for pinning from your website. You also want to label your images. Add a unique and attractive image to each page of your website. If it is a home page most practitioners add a logo or image of your office. If it is an about page add a photo of you or your staff. If it is a blog post add an image that is the title of your blog or conveys a good description or is relatable to what the blog post is about. If it’s a product or services page add images of the product or services.

In order to have highly “pin-able” images as mentioned before you need to make sure each image is at least 110 x 100 pixels in size. Next you will want to make sure to label your images when uploading them to your website. Have you ever held your mouse over an image or downloaded an image and it is titled image1 or some other strange name? That is because when the website developer uploaded the image onto the website they did not properly title the image. When a person pins the photo from your website, the description will automatically appear that was given when it was uploaded onto your website. This is why whenever you upload images to website or blog post you will want to give it a title and description. Even better is to add keywords or even a call to action or a “hot” link (this is a live link that is clickable and will take them directly to your website) to the images when they are uploaded to your website. When you add the “pin it” button to your website, essentially any image can be pinned that the visitors to your website find interesting. Therefore you will want to label your images properly so when it is pinned it will have a good description automatically. It will also make this easy for the visitors to your website to share and pin on Pinterest. Also, the followers on Pinterest will be able to easily identify what the pin is about and it will lead them back to your website. This way you are integrating your social media with your website most effectively.

If you are uploading an image of a product, then label the photo the name of the product, give it a brief description of what it does. In other words how the customer benefits by using it. You only have at max a couple of sentences so choose your words wisely. If you are uploading your practice logo, then label it the name of your practice, your tag line and a link to your website. If it is a photo of your or your staff, then label it with your name and add a short bio (just a couple of sentences). If it is an image for a blog post, then I recommend you give it the same name as your blog post or something similar to it with the link to your blog.

Advanced Note: For those who are more technical or if you have a website manager, then have them help you shorten the long website address. Sometimes website links (urls) can get extremely long. You can shorten the link by using Bitly.com, Tinyurl.com, or adding a Pretty link plug in to your WordPress site, that will create a shortened version to use your website url . This shortened link will redirect them to the longer link when they click it or entered it. The shortened url uses less characters so you can convey a clearer concise message.

You also have the option to add a caption or label to the photos that are uploaded to the website, I even recommend getting creative and adding a special offer to the caption for your product or service if it naturally makes sense and goes with the photo. For instance, if writing a blog post on the benefits of a service or technique. In the blog post include a photo of service or technique being performed and in the caption read “Our (product name) is now only (insert offer here) when you purchase before (expiration date)” I recommend you include an expiration because the photo will be on your blog for a lifetime and if you do not intend to continue to make it available with a discount or sale all the time, then be sure to add the expire date to the caption. Another idea is to make the offer only good for “new/first time patients” as an option as well.

At the very least, be sure to add your business name, your website, or other social media addresses on your images so even if the image ends up being shared on multiple user’s Pinterest boards or going viral, everyone knows where the image came from and can easily be tracked back to your website.

Even if you use several photos in one blog post, each photo will be “pin-able” so it gives the user a choice as to which photo to pin. This is savvy way to increase the shares and pins.

Next, add the “Pin it” button to your website. I’ve included the link for easy access with instructions here: http://about.pinterest.com/en/goodies Scroll to the Pinterest widgets and select the “add a pin it button for your site.” You will be given options on how you want the “pin it” button to be displayed and instructions and code you will need to put in your blog post when it is in “text” mode. (or send the code to your website manager and they will enter it for you). You can also add the one or more various “pin it” buttons to website header, sidebar or at the footer/bottom of your website.

Next below the pin it button , you will see a follow button. This is extremely valuable at getting people to follow your boards and re-pinning your pins. Some great places or suggestions to add this button are on your website header, side bar and/or footer. I would recommend if you add the Pin it button to your blog posts, use the follow button on the header or one of the other widgets we will discuss next.

You will also notice a pin widget, profile widget and board widget available from this page. Each has a strong advantage and can be used on various pages on your site. Sometimes it is easier to build followers of a particular board than to follow your Pinterest page. For instance if you have a large variety of boards, some people will not want to follow ALL of them. It might be easier to get followers for a specific board first then as you build the relationship and like more of your pins and boards, they will eventually start to follow of them.

There are many additional strategies for using photos, pin it buttons and widgets these are enough to get you started and if you want to learn more strategies pick up your copy of the new Social Media Book for Chiropractor’s “Social MisAlignments” at Amazon: Social MisAlignments or contact us via our website http://www.srbsolutions.net/contact-us/ we are always happy to schedule a 30 minute marketing strategy session.

Until next time, remember to …
“Keep it Social!”

P.S.

As I was creating new updates this morning I notice this great example why optimizing your website images are so valuable for Pinterest and other Social Media sharing.  So, I quickly made this video less than 5 min to demonstrate first hand and how you can modify your social media posts to best promote for your practice or event.

 

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